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Welcome to Greenrock

Your Community Liquor Store

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    Gluten-Free
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    Non-Alcoholic
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    Calorie-Reduced
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    Craft Beer
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    Craft Cider
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    Vancouver Island Wine

Spotlight Series

The Phenomenon of Fresh-Hop Craft Beer in British Columbia

British Columbia has developed a distinctive reputation for fresh-hop craft beer, a seasonal brewing tradition that connects the province’s craft breweries directly with its agricultural landscape. Sometimes called “wet-hop” beer, fresh-hop beer is brewed with hops that are harvested and delivered to the brewery within hours, rather than being dried, processed and stored like conventional hops. The result is a beer that captures an unusually vivid expression of the hop plant—green, aromatic, resinous and often intensely fresh.

The phenomenon is closely tied to British Columbia’s hop-growing industry, particularly the agricultural regions of Vancouver Island. the Fraser Valley and the Okanagan. Every year, usually in late summer or early fall, hop growers harvest their crops. For brewers, this creates a narrow window of opportunity. Fresh hops contain a great deal of moisture and begin to deteriorate quickly after harvesting. This means that only locally grown hops can be used. Often the goal is to pick the hops and deliver them to the brewer and start brewing the same
day.

It is a celebration of a particular moment in the agricultural year. Brewers often work closely with individual hop farms, selecting varieties such as Centennial, Cascade, Chinook, Citra and other aromatic hops. The finished beer can display flavours and aromas that differ
considerably from beers made with conventional dried hops. Fresh-hop beers can have notes of freshly cut grass, herbs, citrus, pine, flowers and sometimes tropical fruit. Regardless of the taste, the flavours are always intense.

British Columbia’s craft-beer culture has embraced this seasonal character. Breweries frequently release fresh-hop beers as limited editions, sometimes giving them names that emphasize the farm, hop variety or harvest date. Their scarcity adds to their appeal. Unlike an IPA that can be produced throughout the year, a fresh-hop beer is tied to a particular harvest and may only be available for a few weeks.

Fresh-hop brewing emphasizes locality, seasonality and the relationship between producer and ingredient. Similar to the farm-to-table movement in food and the growing interest in locally produced wine and spirits, fresh-hop beer allows consumers to experience a stronger connection between agriculture and the finished product. Each producer brings their own story to their fresh hop beer.

British Columbia’s craft-beer culture has embraced this seasonal character. Breweries frequently release fresh-hop beers as limited editions, sometimes giving them names that emphasize the farm, hop variety or harvest date. Their scarcity adds to their appeal. Unlike an IPA that can be produced throughout the year, a fresh-hop beer is tied to a particular harvest and may only be available for a few weeks.

Fresh-hop brewing emphasizes locality, seasonality and the relationship between producer and ingredient. Similar to the farm-to-table movement in food and the growing interest in locally produced wine and spirits, fresh-hop beer allows consumers to experience a stronger connection between agriculture and the finished product. Each producer brings their own story to their fresh hop beer.

For British Columbia breweries, the practice also provides an opportunity for experimentation. Each year's crop can produce subtle differences depending on weather, soil conditions, hop maturity and harvesting techniques. Consequently, a fresh-hop beer can become a snapshot of a particular growing season.

Fresh-hop beer has therefore become more than a brewing technique in British Columbia. It represents a meeting of agriculture, brewing and seasonal culture. For a few weeks each year, BC’s hop harvest transforms local breweries into places where the freshness of the field can be experienced in a glass.

Whisky: From Canadian Tradition to Vancouver Island Craft

Whisky-making in Canada began with European settlers who brought distilling traditions with them. Grain was readily available from the growing agricultural settlements, and converting surplus grain into spirits was an obvious outcome.

Canadian whisky was different from European or American with a blended, light and smooth style. The abundance of rye grain added to this style and became the identifier of Canadian whisky. The familiar “RYE & COKE”.

 

For generations established Canadian whisky producers offered drinkers a recognizable brand at a reasonable price with a smooth drinking style. Little changed over the years. Elsewhere stories began to become the product norm, scotch and bourbon being two examples. The emphasis became grain, region, distiller, company history, technique, etc. While older generations continue to connect with the established Canadian producers, the younger emerging generation of drinkers are attracted to the story.

British Columbia's craft-distilling industry began expanding significantly after provincial policy changes provided greater opportunities for small producers. The province's craft-distillery framework encouraged the use of BC agricultural inputs and onsite fermentation and distillation, helping establish a stronger connection between spirits and local agriculture. This philosophy fits naturally with Vancouver Island, where consumers have embraced local food, craft beer, wine and artisan products.

Today, British Columbia, particularly Vancouver Island, is helping reshape that image. A new generation of distillers is combining traditional whisky-making with local grain, coastal geography and craft production to create a distinctly West Coast expression of Canadian whisky. Vancouver Island's whisky producers are particularly interesting because they are moving Canadian whisky away from the idea of a standardized commodity and toward place, provenance and craftsmanship.

 

Shelter Point Distillery near Campbell River produces single malt whisky using Canadian barley grown in British Columbia and matures its whisky beside the ocean. They explicitly
emphasize the relationship between the whisky and its Vancouver Island environment.

Other Island distillers are taking similarly distinctive approaches. Sheringham Distillery in Sooke produces whisky from BC-grown rye, wheat and malted barley, while Arbutus Distillery in Nanaimo produces Canadian single malt from 100% BC-grown malted barley and a Canadian rye using BC-grown rye. Stillhead in the Cowichan Valley incorporates local ingredients and Cowichan Valley wine barrels into its spirits, further connecting whisky with the Island's broader agricultural and wine culture.

Perhaps the strongest example is Macaloney;s Distillery in Victoria. Drawing on Scottish whisky-making traditions while emphasizing Canadian barley, Island water and Pacific coastal
conditions, Macaloney's positions Vancouver Island itself as an ingredient in its whisky.

The Island Is The Ingredient

Macaloney's is one of a rare breed of island distilleries. Our home on Vancouver Island isn't just a location. It is an active participant in every bottle we produce.

The emergence of local craft distillers have embraced the concept of story in their products. Their chant of local grain, local distillery, small batches, hands-on production and distinctive whisky resonate with local and younger drinkers. The success of Vancouver Island whisky identity suggests that BC may be developing something comparable to its craft-beer and wine cultures. The future may not simply be “Canadian whisky,” but Vancouver Island whisky: locally produced, distinctive, experiential and connected to place.

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Address

1860 Dufferin Cr, Nanaimo, BC V9S 0A9

Phone

(250) 754 - 7500